Scratch your own itch

When you’re building a product, web app or otherwise, the de facto advice is to “scratch your own itch”. It makes sense. Find a problem which bothers you enough to take some action to solve it. Ideally, you won’t be the only person with the same problem and others will be experiencing enough pain to do something about it i.e. pay you for your solution.

If you’ve been following my posts lately, you’ll know I’m midway through month two of my web app challenge. Going against conventional wisdom I’m not scratching my own itch – I’m scratching someone else’s (that sounds wrong…but you get what I mean).

Now although the itch isn’t mine, it belongs to someone close to me and I feel their pain.

What’s the pain?

90% of their business activities are recurring repetitive tasks that could be automated. Right now they do everything manually – yes, manually.

Is there a solution out there?

Yep, plenty. We could use one of these existing solutions but decided against it. After speaking to several businesses in the same industry the consensus was that existing providers were either too expensive, too hard to use or a combination of the two.

Another thing I noticed was that many of the existing providers didn’t offer an overly “user friendly” web based offering. Instead they required to customer to have on site equipment (severs etc) to run their applications. On top of this most providers (in the UK at least) seemed to have websites that looked dated and didn’t demonstrate their product well.

There were some exceptions to this of course and I made use of free trials where available. I found that whilst many performed the job they were not intuitively easy to use.

What am I building?

I’m building a property management application. The person who’s itch I’m scratching is my Father. Whilst his business is a lot more than just property rentals, this is the area I’m choosing to focus on as it’s where they are experiencing growth and need a solution thats more scalable than spreadsheets and files in filing cabinets.

It’s nice to have access to a “subject matter expert” at home, but I’m also in touch with similar businesses to ensure I build a tool that caters to the majority of needs rather than something bespoke for my Dad.

How much time have I spent?

Keeping in mind I have a day job, I’ve had to make some hard decisions about how to spend my out-of-work hours. I try to make it to the gym 3 times a week and leave Friday/Saturday evenings for socialising. The rest of the week I try to work pretty much immediately after getting in from work until bedtime.

I’ve found staying motivated is hard. It’s even harder to get to work after “relaxing” in front of the TV for an hour. In my head I keep telling myself, I’ll have more time to watch TV after July. It’s been tough and some days I get nothing done, but having limited time is keeping me focused.

I haven’t done any specific time tracking, but my guess is about 10 -15 hours a week.

“The one human quality that must be developed is self discipline for success. The will power to force yourself to do what you know you should do when you should do it, whether you like it or not, whether you feel like it or not. Success is tons of discipline.” — Brian Tracy

Where are the links I promised last post?

In my last post I mentioned I had been in touch with a great bunch of guys working on their own web app challenges. They’ve been a great source of motivation and inspiration so far. Here are links to their blogs/projects:

App Name App Author Target Monthly Income
by July 2013
App Description
Convert Kit Nathan Barry $5000 (USD) An app to help improve the conversion rate of your landing pages and make the set up of auto responder email courses easier. Martyn Garcia 10 paying customers The best conversion optimization platform the world has ever seen. Developer and designer friendly.
The Niche Finder Paul Devlin $5001 (USD) A tool that scans eBay recording product metrics such as how many of each product the seller has sold each month. The products are then displayed in a best seller list so users can find popular products at a glance.
ThankBee Rob Chava $1000 (USD) With ThankBee, Android app developers can:

  • Invite buyers to friend them on Facebook, follow them on Twitter, or to join their mailing list.
  • Invite users to give them valuable comments and feedback (possibly solving issues that would normally end up as negative reviews).
  • Promote their other apps and services.
  • Offer special discounts or trial codes to users who cancelled their purchase.
Procedure Office Will Claxton $500 (USD) Virtual Assistant Management Software

  • Manage any number of Virtual Assistants easily all from one simple to use dashboard
  • Create Standard Operating Procedures (SOPs) for quick reference to common repeatable tasks
  • Custom Tasks & SOPs have colour coded Priority Levels
  • Set SOPs to Re-occur on the VA’s to-do list
  • Business Owners receive notifications if scheduled SOPs not completed on time
  • Statistics on task completion timing and scheduled SOP completion percentages
  • VA’s can have multiple clients, this makes managing daily workload much simpler as everything is in one location.
Property Management App CD £3000 GBP (~$4700 USD) An easy to use, web-based Property Management Tool for UK based Letting Agents